What the fuck is Bulwark
This probably needs some explaining.
NOT FOR EVERYONE
Bulwark is a bit of a rebellion.
I grew up around subcultures where what you wore said something about you. Skating, emo, scene. The more people who didn’t understand it, the better.
Then you grow up. I’m a dad, I have a professional career, and these days I dress a little more sensibly.
Jiu-jitsu is different.
It’s one of the few places where you can still turn up wearing something completely ridiculous and nobody questions it.
That’s where Bulwark comes from.
JIU-JITSU × DESIGN
I’ve trained jiu-jitsu for over a decade and I’m a black belt. I’ve also spent the last 10 years working professionally as a designer.
Bulwark is where those two worlds meet.
Everything starts with an idea. Some designs take hours, others take months. They take as long as they need to.
MORE THAN GOOD LOOKS
After a decade on the mats, I knew what good fightwear felt like. I spent the first year of Bulwark testing manufacturers until I found kit that met the standard I wanted.
There’s no point making something that looks great if it’s shit to train in.
DON’T BECOME SAFE.
We’re still small and we’re building slowly. But however big Bulwark gets, I never want it to become safe.
Make things with a point of view. Set trends rather than follow them. Give people something worth belonging to.
It won’t be for everyone.
That’s kind of the point.
