Privacy Policy – Bulwark Fightwear
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from bulwarkfightwear.com (the “Site”).
Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.
Additionally, as you browse the Site, we collect information about:
-
the individual web pages or products that you view
-
what websites or search terms referred you to the Site
-
information about how you interact with the Site
We refer to this automatically collected information as “Device Information.”
We collect Device Information using the following technologies:
Cookies
Cookies are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies and how to disable cookies, visit:
http://www.allaboutcookies.org
Log files
Log files track actions occurring on the Site and collect data including:
-
IP address
-
browser type
-
internet service provider
-
referring/exit pages
-
date/time stamps
Web beacons, tags, and pixels
These are electronic files used to record information about how you browse the Site.
Order Information
When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you including:
-
Name
-
Billing address
-
Shipping address
-
Payment information
-
Email address
-
Phone number
We refer to this information as “Order Information.”
We will never contact you via SMS or email marketing unless you have provided consent through our checkout opt-in box or through a signup form on our website.
You can unsubscribe from marketing emails at any time using the unsubscribe link found at the bottom of any email we send.
When we talk about “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.
How We Use Your Personal Information
We use the Order Information that we collect to:
-
Fulfil any orders placed through the Site
-
Process payments
-
Arrange shipping
-
Provide invoices and order confirmations
Additionally, we use this Order Information to:
-
Communicate with you
-
Screen orders for potential risk or fraud
-
Provide marketing or promotional information about our products or services where you have consented
We use Device Information to:
-
Help screen for potential risk and fraud (particularly IP addresses)
-
Improve and optimise our website
-
Analyse how customers browse and interact with the Site
-
Measure the success of marketing campaigns
Sharing Your Personal Information
We may share your Personal Information with trusted third parties to help operate our website and business.
Examples may include:
-
Payment processors to securely process payments
-
Shipping providers to deliver your orders
-
Analytics providers (such as Google Analytics) to understand how customers use the Site
-
Email marketing platforms if you have opted into marketing communications
You can read how Google uses your Personal Information here:
https://www.google.com/intl/en/policies/privacy/
You can opt-out of Google Analytics here:
https://tools.google.com/dlpage/gaoptout
We may also share Personal Information to:
-
Comply with legal obligations
-
Respond to lawful requests from authorities
-
Protect our legal rights
Behavioural Advertising
We may use your Personal Information to provide targeted advertisements or marketing communications that we believe may be of interest to you.
You can opt out of targeted advertising using the following links:
Facebook:
https://www.facebook.com/settings/?tab=ads
Google:
https://www.google.com/settings/ads
Bing:
https://advertise.bingads.microsoft.com
You can also opt out of certain advertising services through the Digital Advertising Alliance:
Do Not Track
Please note that we do not alter our Site’s data collection and use practices when we detect a Do Not Track signal from your browser.
Your Rights (GDPR)
If you are located in the United Kingdom, European Economic Area, or other regions with similar data protection laws, you have the right to:
-
Access personal data we hold about you
-
Request correction of inaccurate information
-
Request deletion of your personal data
-
Restrict or object to processing
-
Request data portability
If you would like to exercise any of these rights, please contact us using the contact details below.
We process your information in order to:
-
Fulfil contracts with you (such as processing orders)
-
Comply with legal obligations
-
Pursue legitimate business interests such as fraud prevention and website improvement
Please note that your information may be transferred outside the UK or EEA, including to countries such as the United States or Canada, where some of our service providers may be located.
Data Retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you request that we delete this information, unless we are legally required to retain it.
SECTION 1 – WHAT DO WE DO WITH YOUR INFORMATION?
When you purchase something from our store, as part of the buying and selling process we collect personal information such as your:
-
Name
-
Address
-
Email address
-
Phone number
When you browse our website, we automatically receive your computer’s IP address in order to provide information that helps us learn about your browser and operating system.
Email marketing (if applicable)
With your permission, we may send you emails about:
-
our store
-
new products
-
promotions
-
updates
Text marketing (if applicable)
With your permission, we may send SMS messages about:
-
new products
-
offers
-
checkout reminders
Message frequency may vary and standard messaging rates may apply.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes to our practices, operational requirements, or legal obligations.
Contact Us
For more information about our privacy practices, or if you have questions or complaints, please contact us: